JIm Merkel has over two decades of experience building hospitality, investment, and operating brands. Jim has always focused on building great teams while providing the vision for how to grow, lead, and strategically take advantage of an always evolving industry.
Jim is one of the founding partners and responsible for establishing the strategic direction and managing the investment strategies of the firm.
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Delivering superior investment returns in every environment.
Our Vision Is To Be The Hospitality Industry's Partner of Choice.
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About Rockbridge
A Future Built on Partnership. A History Built on Experience.
Experience, Relationships, and Results
Rockbridge, a private investment firm with more than 22-years in business, has been investing in and building brands since 1999. The business has made more than 286 real estate and hospitality investments in 38 states worth over $9.8 Billion in total capitalization and has over $3.5 Billion in assets under management. Rockbridge has built a family of hospitality, development, and management company brands, and its continued success is a result of its core Rocks: Relevance, Relationships, Resilience, and Responsibility.
JIM’S VISION AND PASSION CONTINUALLY MOVE ROCKBRIDGE FORWARD.
James Merkel
CEO
James
Merkel
Jordan
Hansell
Kenneth
Krebs
Brett
Alexander
John
Haymes
Eric
Phipps
Christopher
Diffley
William
Avoli
Robert
Campbell
Benjamin
Pierson
Matt
Welch
Gavin
Freytag
Nicole
Norman
David
Lutz
Theodore
Stimson
Tara
Waldier
